Richard A. Krueger,Mary Anne Casey: Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research



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Author: Richard A. Krueger,Mary Anne Casey
Number of Pages: 280 pages
Published Date: 23 Sep 2014
Publisher: SAGE Publications Inc
Publication Country: Thousand Oaks, United States
Language: English
ISBN: 9781483365244
Download Link: Click Here
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Description

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.